MINI IAA 2005

The beginning.

In January 2004, Meiré and Meiré hired me as a project manager. It was in the same year that Hildegard Wortmann – then Head of MINI Brand Management – invited us to design the highlight presentation for the upcoming IAA in Frankfurt. As you can see, different rules applied back then when it came to fall protection. 😉

The design sparked a discussion that led to us being asked to take on the overall design of the IAA. That was the starting point for what has now been a 20-year collaboration in the field of show design for MINI.

Images courtesy of Meiré and Meiré